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Inclusive language opens the doors to engaging new customers and increasing sales. We have no choice as a global organization but to be ever cognizant of the impact our words have on each other and our customers.” - Holly VandeWalle-Gore, director of Training and Quality Assurance at Zendesk Attracting and retaining customers “All it takes is one bad interaction where somebody gets a sense that they don’t belong or that they’re not being treated as an individual. It'll also make your team more productive and innovative. It’ll help you get (and keep) more customers and better talent. Inclusive language builds the foundation for a strong, welcoming culture. Your company can’t become more inclusive if employees continue to use language that offends or excludes part of your team. Why does inclusive language matter for businesses? It’s about proactively building a neutral, safe space and welcoming diverse perspectives. Insinuate that a pronoun is a choice (like asking someone for their “preferred” pronoun).īut we see inclusive language as being more than avoiding exclusion.Establish one group of people as the norm (like calling everyone who isn’t white “non-white”).Use disabilities as expressions when they don’t apply (like saying “turn a blind eye” when you mean “ignore”).Inclusive language doesn’t exclude individuals or particular groups of people for their race, sexual orientation, age, gender identity, ability, socioeconomic status, or any characteristic that challenges the status quo. Inclusive language definition: Inclusive language is language that intentionally and proactively reflects an openness towards differences, creating a safe, neutral space for everyone to feel welcome. You must also develop tactics to get your team to embrace it. To get started, you need to understand why inclusive language matters, and how companies use it. Inclusive language impacts almost every aspect of a business: attracting and retaining customers, hiring and keeping talented people, increasing productivity, and driving innovation. That’s not just because adopting inclusive language is the right thing to do-it’s also because it makes sense for your business. As a result, more companies are looking for ways to strengthen their DE&I with inclusive language. These events have led organizations to gauge their effectiveness in creating safe, welcoming spaces for their employees and customers. Capitol captured the world’s attention in 20. A contentious election, protests, and the storming of the U.S.